Ethan Linstrom

Photographer,
Filmmaker,
People Enthusiast.

B.A. Philosophy / M.A. Education
CTE: Arts Media and Entertainment

0 +

Years
Experience
Working

Commercial Photographer and Videographer, specialized in Architecture, Products, and Corporate Story Telling.

Photography

I'm Ethan Linstrom, and I don't do "ordinary." My commercial photography isn't just about snapping pretty pictures – it's about crafting powerful visuals that get results. Executive headshots that scream leadership. Event photography that captures the energy, not just the moment. PR media imagery that cuts through the noise and demands to be seen.

I work with the top PR firms, dive deep into your brand guidelines, and tailor every shot to your exact needs. Because when you're in the business of making an impact, every image matters.

You don’t settle for less. Neither do I. Let’s make your brand impossible to ignore.

Video Production

I’m Ethan Linstrom, and I don’t do corporate fluff. My corporate documentaries cut through the jargon and PR polish to capture the real heartbeat of your brand. Whether it’s showcasing your company’s journey, spotlighting leadership, or diving into the impact you’re making in the world – I bring the authenticity and clarity that turns heads.

I work with businesses that want to do more than just talk. I craft films that reveal the essence of your brand – your mission, your people, and your power – all without the typical corporate spin. If you want a safe, cookie-cutter narrative, look elsewhere. If you want a documentary that leaves a lasting impression, let’s talk.

Your story is worth telling the right way. I’ll make sure it gets told.

No fluff. No clichés. Just powerful storytelling that sticks with you long after the credits roll.

You’re not here to play it safe, and neither am I. Let’s shake things up and show the world what it’s been missing.

Client Case Study:

ArrowHeart Foundation 2025 Community Service Report

A Year of Heart.

Client ArrowHeart Foundation / Arrowhead Credit Union

Role Director of Photography, Video Production, Motion Graphics

Deliverables 6 min, 2 min, 1 min, :30 / 4 videos

Premiere Toyota Arena, Ontario CA

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Overview

Tell the story from the inside out.

The ArrowHeart Foundation supported its communities in 464 distinct ways in 2025. The challenge wasn't just capturing that scale. It was making every person watching feel like they were part of it.

This project called for audio-led, emotionally driven storytelling: real voice memos, interview excerpts, and natural sound from events. Numbers appear only after emotional context is established, because behind every metric is a moment someone chose to step forward.

The final suite of four videos anchors ArrowHeart's annual report, with the full-length piece premiering live at Toyota Arena before an audience of Arrowhead Credit Union members and staff.

464×

Ways ArrowHeart served its communities in 2025

12,509

Meals provided across all programs

$252K

In scholarships awarded to 121 recipients

2,942

Volunteer hours logged in 2025

4

Final video deliverables produced

Creative Concept

The 7 Hearts of Service

The narrative framework organizes ArrowHeart's year around the moments that required a decision to step forward — structured into seven distinct chapters, each representing a different way the foundation served from the heart.

01

A Heart for our Members

Team members seeing need through the course of everyday conversation. Above and beyond — not a program, a posture.

292 member support requests

Hardship AssistanceScholarships

02

A Heart for the Hungry

ArrowHeart Pantry, Thanksgiving meals, Ronald McDonald House, Brunch Buddies, after-school programs.

12,509 meals provided

PantryRMH Meals of LoveBrunch Buddies

03

A Heart for our Community

Support requested by the community, delivered with partners — COAST teams, hospitals, behavioral health, shelters.

85 external support requests

National Night OutCOAST Teams

04

A Heart for our Environment

Coastal Clean Up, Recycling Day, E-Waste, Shred-It — growing from a shred event into a full community recycling initiative.

80K lbs paper recycled

Coastal CleanupRecycling Day

05

A Heart of Honor

Run 4 the Wall, Flag for Every Hero, Military Care Packages — honoring those who serve.

✦ Riverside National Cemetery

Flag for Every HeroCare Packages

06

A Heart in Action

Team-led events, Summer Volunteer Program, family volunteers, blood drives, pet supply drives.

2,942 volunteer hours

Summer ProgramBlood Drives

07

A Heart for Kids

Backpack & school supply drives, foster/Marshall bags, diapers and wipes, Walk for Kids, Santa's Workshop — because every child deserves to feel prepared, seen, and celebrated.

715 backpacks + 21,375 school supplies

School SuppliesFoster BagsSanta's WorkshopCards4KidsWalk for Kids

Production Approach

From concept brief to arena screen.

01 / Brief

Concept Development

Two distinct intro concepts developed: "Line" (a red thread weaving through moments) and "Mosaic" (a 7-clip montage). Both built around the 7 Hearts narrative framework with audio-led storytelling at the core.

02 / Pre-Production

Asset Curation

205 clips organized across the ArrowHeart year. Most powerful footage identified per Heart category. Voice memos, interview excerpts, and natural sound sourced and prepped. Motion graphic assets built to brand.

03 / Edit

Multi-Format Cut

Primary 6-minute piece edited in DaVinci Resolve Studio 20. Each subsequent cut (2-min, 1-min, :30) re-approached as its own story, not simply shortened, to maximize impact at each duration.

04 / Delivery

Arena Premiere

Full-length piece debuted live at Toyota Arena during an Arrowhead Credit Union event. Digital suite delivered for social, internal communications, and the ArrowHeart annual report cycle.

Video Deliverables

Four cuts, one story.

Each version re-earned its runtime. The :30 doesn't simply truncate the longer cut — it's a distillation built to hit hard in the context it'll actually live.

Full Film 6:14

A Year of Heart / ArrowHeart Foundation 2025 Community Service Report · Arena Premiere Cut

Vimeo link coming soon

2:00

2-Minute Overview

Annual Report / Event Screening

Vimeo link coming soon

1:00

1-Minute Cut

Digital / Web Distribution

Vimeo link coming soon

:30

Long-Term Goals Spot

BHAG Feature: By 2031 We Will…

Creative Brief

From concept to camera.

The creative brief laid out two distinct intro concepts, the 7 Hearts narrative structure, and the visual philosophy that guided every edit decision — metrics after emotion, audio leading visuals, numbers as outcomes of care.

Concept Overview

A Year of Heart

Tell the story of The ArrowHeart Foundation from the inside out through the voices, spaces, and quiet moments where the work actually happens. It's an invitation into the heart of the organization.

A Year of Heart organizes ArrowHeart's impact around the moments that required a decision to step forward. Using repeating narrative prompts, the video guides viewers through the year by Seven Hearts of Service.

Narrative Approach

Audio-led storytelling using real voice memos, interview excerpts, and natural sounds from events and prep.

Visuals Focus On

The 7 Hearts of Service, each covering specific groups and needs. Show through audio and video whenever possible.

Graphics and Data

Metrics appear only after emotional context is established. Numbers are treated as outcomes of care.

"The 7 Hearts of Service seek to distribute the 464 ways that The ArrowHeart Foundation supported the communities served by Arrowhead Credit Union in 2025 into understandable and communicatable ways."

Structure

Intro Concept #1: The Line

Hook / Scripted Voice Over

"Not every moment arrives with a plan.
Sometimes it's a phone call.
Sometimes it's a request.
Sometimes it's simply knowing help is needed.

In 2025, we responded to those moments with Our Heart…"

A red line threads through moments from the past year — around the bags for member support, past the team member at National Night Out, in between team members at Ronald McDonald House cooking, around the children at Santa's Workshop, and past the team at Flag for Every Hero.

The line terminates on the last frame in a handwritten word of red that says heart, echoing the "A Year of Heart" title card.

Visuals

Red line animating through 7 real event moments, each ~1s. Final clip dims to title reveal.

Title

A YEAR OF HEART
The ArrowHeart Foundation

Structure

Intro Concept #2: The Mosaic

A collage of 7 video clips, one for each Heart of Service, representing the most powerful media from the ArrowHeart year. Each clip holds for ~1 second. The final clip stays longer and dims to reveal the title.

Same Voice Over as Concept #1

"Not every moment arrives with a plan…"

Transition to first prompt: The title fades away. The final opening image resolves on a still frame from a backpacks clip — the image subtly dims, holding long enough to feel like a photograph. When the title fades away, the image gently comes back to life — revealing it was a video all along.

This moment draws the audience back into the story without a hard cut, reinforcing continuity and introducing the first narrative prompt: A Heart for Our Members.

Project Scope

Deliverables & Timeline

6:14

Full Community Service Report

Arena premiere · annual report anchor · full 7 Hearts narrative

2:00

2-Minute Overview

Event screening · board presentations · donor communications

1:00

1-Minute Cut

Web · digital · email campaigns

:30

Long-Term Goals Spot

BHAG feature: By 2031 We Will… progress reveal

Final art due: March 20, 2026 · Kickoff: January 26, 2026 · Premiere: Toyota Arena, Ontario CA

Geographic Reach

Three regions, one heart.

ArrowHeart serves the communities of Arrowhead Credit Union across Beach Cities, the Inland Empire, Desert Communities, and with 2025's Brunch Buddies debut, Phoenix Metro.

The community map became a key motion graphic in the full-length film, visualizing the breadth of reach while keeping each location personal.

Motion Graphics & Brand

Design as emotional cue.

The red handwritten wordmark and heart iconography aren't decoration. They're the visual language of care. Every graphic treatment reinforced the feeling before the numbers arrived on screen.

Design Principles Applied

Metrics after emotion

Numbers appear only once emotional context is established. The care comes first. The count confirms it.

Handwritten red as through-line

The hand-lettered style echoes the warmth and humanity of the work itself — never corporate, always personal.

Audio leads, visuals follow

Real voice memos, interview excerpts, and ambient event sound guide the edit. Video serves what the audio already made you feel.

Live Premiere

Screened at Toyota Arena.

The full-length film debuted in front of a live audience of Arrowhead Credit Union members and staff at Toyota Arena in Ontario, California.

Producing for a large-format arena screen demanded every shot hold up at scale — color, composition, and motion all graded and tested for the venue before delivery.

The premiere moment was the culmination of a story told in four rooms, across a dozen events, and through one organization's commitment to its community over an entire year.

"Not every moment arrives with a plan. Sometimes it's a phone call. Sometimes it's a request. Sometimes it's simply knowing help is needed."

Opening narration / A Year of Heart

Long-Term Goals

By 2031, we will.

The :30 spot and BHAG sequence in the full film step back from the year's events to reveal the larger arc — where ArrowHeart is headed and how far it has already come.

Meals Provided

52,087

Goal: 100,000 by 2031

52% to goal

Homeless Essential Bags

4,772

Goal: 10,000 by 2031

48% to goal

Scholarships Awarded

$599K

Goal: $1,000,000 by 2031

60% to goal